Top 10 Brain Training Future Trends

In an emerging, dynamic, high growth market, like brain training, it is difficult to make precise projections. But, we can observe a number of trends that executives, consumers, public policy makers, and the media should watch closely in the coming years, as brain fitness and training becomes mainstream, new tools appear, and an ecosystem grows around it.

1. We predict an increased emphasis on brain maintenance in locations ranging from retirement communities to gyms.

2. Physical and mental exercise will be better integrated.

3. Watch for a broad government initiative to increase the public awareness of the need for brain fitness.

4. Better and more widely available assessments of cognitive function will serve as objective baselines to measure the impact of cognitive training interventions.

5. Improved brain fitness, computer-based tools will come to market.

6. Low tech options will play an increasing role in the brain fitness field, such as meditation and cognitive therapy.

7. Doctors and pharmacists will help patients navigate through the overwhelming range of available products and interpret the results of cognitive assessments.

8. Insurance companies will introduce incentives for members to encourage healthy aging.

9. Investments in new cognitive interventions for the U.S. military will be commercialized.

10. Brain training will be added to corporate wellness and leadership initiatives.

These predictions come from a report entitled, The State of the Brain Fitness Software Market 2008.

Source: sharpbrains.com, 1/13/09