Field of Study: Marketing
Things to know
You often learn spreadsheet and database software in this program. It can be helpful to learn this software before you begin the program.
People who work in this field need a good understanding of the broader culture in which consumers make buying decisions. For that reason, you should take a wide selection of courses in non-business subjects. Good skills in writing, speaking, and critical thinking are needed for advancement in the business world.
Some business courses in high school can be useful preparation for a career in marketing research. However, you should take only a few, especially if you intend to earn an MBA, so that your high school transcript shows that you are preparing for a demanding college-level program.
Similar fields of study
- Advertising
- Apparel and Textiles
- Aviation Operations and Services
- Business Economics
- Business Management and Administration
- Business, General
- Buying and Merchandising
- Commercial and Advertising Art
- Consumer Economics
- Electronic Commerce
- Entrepreneurial and Small Business Operations
- Fashion Merchandising
- Health Services Administration
- Hospitality Management
- Industrial Design
- International Business, Trade, and Finance
- Marketing Research
- Modeling
- Multimedia and Intermedia
- Music Business and Management
- Nonprofit Management
- Operations Research
- Photography
- Public Relations
- Real Estate
- Recreation and Parks Management
- Restaurant and Food Services Management
- Retail Management
- Sport and Fitness Management
- Travel Services Management
