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Field of Study: Marketing

Introduction

Marketing programs teach people how to promote and sell goods and services.

 

Overview

Marketing programs include topics such as:

  • Buyer behavior
  • Pricing theory
  • Importing and exporting
  • Statistical and research methods

In this program, students study profiles of both consumers and the goods and services they buy. They learn to use this information to more effectively develop promotional and advertising concepts.

Concentrations
In marketing programs, students may be able to specialize in:

  • International marketing
  • Special products marketing
  • Tourism and travel services marketing
  • Financial services marketing

Schools
Marketing programs are available at several levels. Many community colleges offer associate degrees in marketing. An associate degree prepares students for work as a sales representative or a retail sales manager and usually takes two years to complete.

Many colleges and universities offer bachelor's degrees in marketing. A bachelor degree prepares people for work as a management trainee or in a marketing research department. A bachelor's degree usually takes about four years of full-time study.

Many universities also offer graduate degrees in marketing. One option is to focus on marketing while earning a Master of Business Administration (MBA) degree. A master's degree typically requires two years of study beyond a bachelor's degree. Doctoral (PhD) degree programs usually require two or more years of study beyond the master's degree.