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Market Research Analysts

Market research analysts gather data to help organizations make decisions about products and services.

Market research analysts gather information from two broad areas. They look at consumer wants and needs, and trends in industry and government purchases.

Market Research Analysts are in the Marketing, Sales, and Service career cluster and the Market Research pathway.

Quick Facts

Wages:

 Well above the statewide median

$30.62 / hour    Read more about wages

Outlook:

 Percent Growth   32.7%

Well above statewide average    Read more about outlook

Education & Training:

 Bachelor's degree is common.

On the Job:

 Work Activities
  • Collect consumer data by surveys, interviews, or focus groups.
  • Interpret data and write final reports for clients or management.
  • Measure and assess customer and employee satisfaction.
Read more about the job

Assess your skills

Job Title Examples:

 Business Development Specialist,  Client Service and Consulting Manager,  Client Services Vice President 
See more job title examples

Source: Minnesota Department of Education, Minnesota Department of Employment and Economic Development, and CareerOneStop.