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Announcing is a very competitive occupation. Competition for entry-level jobs is very intense. Announcers should have a pleasant and well controlled voice. They also need good timing, excellent pronunciation, and correct English usage.
Television employers pay particular attention to taped auditions that contain samples of the applicant's style. They check the applicant's delivery, appearance, and voice to make their hiring decisions. TV requires voice skills plus a pleasing appearance. Writing and computer skills are also important. Some stations look for people who have a background in marketing or advertising.
Radio requires good voice skills, plus training or experience in the control room. Employers rely heavily on demonstration tapes that showcase the applicant's delivery and style to make their hiring decisions. Employers prefer applicants who have developed a style that is consistent with the station's format.
Radio and TV announcers usually begin their careers at stations in small towns. Those with experience and good skills can advance to higher paying jobs with larger stations. This often involves moving to another state or region of the country. Popular announcers may advance to better time slots or their own shows.
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